The Standard Packaging Design

For eight thousand years, wine has been the 'Standard' of human celebration. From clay to ceramic, and eventually to glass, the vessel has always evolved to protect the craft. That evolution has led us to a need for alternative methods as the production and use of glass bottles in the wine industry is not sustainable in our environment.
We know the stigma. Boxed wine is for parties, not for dinner dates. Cans are for soda, not for celebrating. For the connoisseur, alternative packaging has felt like a compromise in taste—and a compromise in status. Today, the world is asking for a new standard—one that honours the heritage of the vine while protecting the soil it grows in.
The Standard is a premium boxed wine brand that uses the Frugal Bottle from Frugalpac to emulate the look of traditional wine bottles but in a package that is 94% recyclable. The branding uses the texture of the bottle to create a matte black base with delicate vines and plants growing around the bottle, tailored to the pour. This paired with the metallic gold foil label and capsule create a visually minimal yet striking design that pairs with similar dramatic advertising to push the premium nature of the wine within the bottle.